Add Google Analytics to your Etsy Shop

ETSY + Google Analytics Integration 101
Wherein we add Google Analytics to your Etsy Shop

It seems like everyone and their sister has an Etsy store these days, and for good reason. It’s a great way to earn extra income doing what you enjoy. If you are late to the Etsy train and don’t have a shop yet, I have a free gift to get you started on the right foot.  If you already have a shop, scroll down below the white box and I’ll walk you through setting up Google Analytics to track your Etsy traffic.

If you use THIS LINK to sign up and create your Etsy shop, you and I will both get 40 free product listings! The catch is… you need to do the set-up and add 1 product all in the same sitting, so don’t click that link until you’re ready to go through the set-up process!

Step 1.  Before you can add Google Analytics to your Etsy Shop, you will need a free Google account.

Log in (or create a free Google account if you don’t already have one, then click on the address above).

Step 2.  Get a free Analytics account for your Etsy shop & get a tracking ID.

Click create account.

For Account Name, use your Etsy shop address in this format:

At the bottom left, click the gear icon.

Click + Create Property

Choose: Web

Website’s name: The name of your Etsy shop

Website’s URL is the Etsy URL for your shop:

Choose industry and time zone (you can choose shopping if you don’t see your niche).

Terms of service will pop up: accept.

Now you will see a tracking ID in this format: UA-XXXXXXX-X

Copy it. [Highlight it with your mouse > right click> copy].

Step 3.  Put your Analytics Tracking ID into Etsy.

Logged into your Etsy account, go to the Shop Manager > Settings > Options > Web Analytics

Where it says Web Property ID, paste [right click > paste] that Google Analytics Tracking ID that you copied (the one in this format: UA-XXXXXXX-X). 

Click Save.

A green notification will appear saying that “Your shop changes have been saved.”  And you’re all set! Well done!

Next steps

    What’s next? Well, if you don’t have a Pinterest business account set up for your Etsy shop, you should do that right away. It’s hands-down THE BEST way to get your product in front of shoppers and it’s also completely free. Click here for our handy Pinterest set-up walk-through.
    This is also a good time to join our new Art Resourcery Community on Facebook! It’s a private Facebook group where artists and creatives can talk shop and get tips about running and promoting a creative business.


If you have any questions about analytics, you can probably find the answers in the GOOGLE ANALYTICS HELP CENTER, OR ON THEIR YOUTUBE CHANNEL.

Leave a Reply