Getting started - Pinterest for artists
You’ve probably noticed that Pinterest and Instagram are the absolute best ways to promote visual art online. Using Pinterest for artists is especially wonderful because a HUGE percentage of the people using it are in SHOPPING MODE, and artists are AMAZING at creating visual content. So you have a huge advantage on this platform. You can present your work beautifully to people who may very well be shopping for beautiful artwork. Devoting some time to Pinterest will definitely be worth your while in the long run. Don’t worry if you’re new. I’ll walk you through the set-up.
If you aren’t already using Pinterest, you’ll need to get a personal Pinterest account by clicking here (free).
How to get a Pinterest Business Account
- Once you’re logged into your personal Pinterest account, you can click the three dots in the top right corner of your Pinterest screen, and add a free business account by clicking the red ADD ACCOUNT button.
- From there, Pinterest walks you through connecting your business account to your website, Etsy shop, Instagram, and Youtube. Don’t skip these steps, they’re all important!
- They’ll also walk you through adding a little Pinterest icon to your internet browser, so when you’re on any website, you can click that to ‘pin’ any image on the page and share it without leaving the page.
- Next, follow the prompts Pinterest gives you to set up all of the following:
How to Claim your Website on Pinterest
When you get to the “Add your website” step… If you built your WordPress website by following our tutorial, you probably already have the Jetpack plugin installed. If so, follow the next steps instead of the ones on Pinterest. Our way is easier.
- Enter your website into the Pinterest screen when prompted to do so and click CLAIM.
- Click ADD HTML TAG, and copy the code they show you.
- Open a new browser window and log into your WordPress website dashboard [at yourdomain.com/wp-admin].
- Click SEO (on the left)> SOCIAL > PINTEREST
- Paste that code into the PINTEREST CONFIRMATION box > SAVE CHANGES.
- Go back to the tab where you have Pinterest open, and click NEXT > SUBMIT.
Pinterest will now check your site for that code and email you once your website has been verified.
When you’re logged into Pinterest, you can create a pin by clicking the red and white plus sign, then ADD PIN.
Verify Rich Pins
If you built your website using our DIY Artist Website Tutorial, you have Yoast installed and set up on your website. If you have a WordPress website, but not Yoast SEO, you can follow our SEO Wizardry instructions to get it. Then come back to this page, and do this step.
Go to the Rich Pin Validator on Pinterest. Follow the instructions there. All you usually have to do is paste in the URL of any page on your website that has metadata, and click the button. If you see this, it worked:
“Congratulations! Your rich pins are approved and on Pinterest.”
You’re all set to start pinning!
Is there anything you’d like to know about using Pinterest as an artist? Do you have any tips you swear by for sharing art on Pinterest?